Email Marketing Services: What Features to Look for in 2023

August 18, 2023

The digital era is upscaling with innovations and tech enhancements. Among various digital marketing practices, performance marketing services are taking a leap that encompasses social media involvement. However, when talking about performance marketing, we can’t skip the contribution of email marketing.

Email marketing was something significantly underestimated for so long. 2023 has turned out things, and email marketing has become a platform for generating high revenue and getting good reach. From the plethora of tools and services, choosing the right way to market your products through email is challenging. 

Moving forward to the features you must look at while choosing a platform for email marketing. 

Also Read: Top 15 Email Marketing Tips You Must Try for Small Businesses

Automation of Emails

The most important feature you need to look at first is Automation. In 2023, you need to be technologically updated to stand out, this feature allows you to create a series of emails based on specific requirements automatically. For example, if you need to create automated abandoned cart series for customers with items left in their cart without purchasing. 

Automation is not only saving your time but also increases the effectiveness of your campaigns. Look for an email marketing service that offers strong automation features and allows you to create custom workflows based on your business needs.

Better Customer Experience with Personalization

Better customer experience should be the priority in 2023, for this personalization feature must be present in your email marketing tool. When you move forward with personalized emails, you can notice higher open and click-through rates than generic emails. Looking for an email marketing service that allows you to personalize your emails based on subscriber data, such as name, location, and purchase history, will make your business unique from others. 

In addition, some email marketing services offer advanced personalization features, such as dynamic content that changes based on the subscriber’s behavior or preferences. These advanced features can help you create highly targeted and relevant emails that resonate with your subscribers.

Go for Segmentation

Divide your audience based on age group or specific interests. Email sending day and time depends on the type of audience you have. According to the study, most likely timings are 10:00 am on Tuesdays and Thursdays at 3:00 pm. According to the segments, you can add different types of content like quizzes, surveys, facts, and more to gather attention and make them stay. Not just the marketing content but also add some informational content. 

To Measure Your Performance – Reporting and Analytics

How can you evaluate your performance in an email marketing campaign? The answer is insights. 

In 2023, reporting and analytics feature has become more important than ever. To measure the performance of your campaigns of email marketing, you need to track it. On the basis of that insights, you must make data-driven decisions to cover the gap where you are lacking. 

So this feature must be present in your tool if you opt for email marketing in 2023. This offers detailed reporting and analytics features, such as open and click-through rates, conversion rates, and subscriber behavior. With these, you can track the effectiveness of your campaigns and optimize them for better results.

Never Forget Mobile Optimization

Mobile optimization is becoming increasingly important as more and more people use their mobile devices to check their email. In fact, according to the study, over 70% of the audience opens their emails on their mobile device.

Look for an email marketing service that offers mobile optimization features, such as responsive email templates that adapt to different screen sizes and mobile-specific design elements. Mobile optimization can ensure that your emails are readable and engaging on all devices, improving the overall effectiveness of your email marketing campaigns.

You Might Like: The Role of AI in Shaping Content Marketing Strategies

Final Words

When choosing an email marketing service in 2023, try to look for a service that offers automation to automate every process of emailing, personalization for an extraordinary experience, segmentation to target effectively, reporting and analytics to evaluate whether you are going right, and mobile optimization for better user experience. These features can help you create highly targeted and effective email marketing campaigns that drive engagement and conversions for your business. 

We at Egnoto can be your updated tool for email marketing. Our up-to-date services will help you with all the new trends of 2023. Not only email marketing but with the complete package of performance marketing, our experts will help you to beat the competition.

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