The content marketing landscape is changing rapidly because of emerging and shifting trends. What seems relevant today might not be relevant tomorrow for marketing. You must have noticed the rise of blogging in the 2000s, then the emergence of SEO and Keywords, followed by visual content, and now there is a trend of AI personalization and voice search. 

Don’t think of conversion; think about your audience. Yes, this is the simple rule for creating content that converts. Millions of blogs are written daily, but most are lost in the archives because they focus on conversion instead of keeping the audience in the center.

However, content marketing is not only about blog...

2024 has been a year of rapid technological advancements. Will 2025 be the same? Consumer expectations can shift this year as well, like the previous year, and lead to digital marketing companies adapting to changes. Considering trends is crucial to be ahead of the curve because increasing businesses have led to fierce competition.

You can see the results of a voice search in just 4.6 seconds. This is a fast and convenient technology that is gaining traction nowadays. Millions of people search for information, clothes, directions, and entertainment, not by typing queries in search engines but by speaking to voice assistants.

Voice searches provi...

Until now, you have only heard about recycling materials. But did you know you can recycle your content, too? It's like reusing old content, a powerful way to get more value from what you have already created. You can maximize your existing assets by reusing old content because you will not need to write it from scratch. It doesn’t require resources and money as much as...

“Your brand is what people say about you when you’re not in the room.”- Jeff Bezos.

Branding in the age of Instagram and Twitter is quite different. It's not like putting hoardings on the roadsides, distributing pamphlets, and advertising in newspapers and magazines. Nowadays, brands can express personality, ...

Visual content generates 650% higher engagement than text-based content. A human mind processes images 60,000 times faster than text. So, many research studies have shown that human interaction with visuals is faster and more effective than words. That’s why it is said-

“A picture is worth a thousand words.”<...

Content is everywhere: videos, native ads, social media posts, landing pages, marketing emails, or blog posts. However, some content pieces perform amazingly, and people interact and share them more than others. Why do only some content perform very well, and some remain unknown to a broader audience?

Building an effe...

Stories live in our hearts for a lifetime. I still remember the story from my school teachers and use it to prove my point. Stories are emotional and engage with emotional beings, such as humans. With facts and statistics, you can only attract people looking for information, but with stories, you can grab the attention of all, even if they are not your potential custome...

What is this extra “E” all about? How can I ensure EEAT in my blog post? Since Google introduced this new framework, you must have struggled with many queries like these. Well, Google cares about user experience more than anything, so it comes up with the latest updates to improve the experience of its users.

And that...