Web design is no longer a collection of dull text pages with little images and no interactive layouts. Now, it has become the spotlight of every business. They can reveal user behavior and interaction, which products sell, and which do not get any views. Websites have become competitive, and every second brand is trying to win over their customer and boost their revenue...

Who doesn’t want to be a unicorn in the field of horses? However, to become a successful business, you must have a customer-centric approach. And one of the best ways to do it is via a digital marketing tool that creates a visual map of a customer’s journey. What is it, and how does it work? Let’s get into the nitty-gritty of the topic.