Digital Marketing

The Importance Of Customer Journey Mapping In Digital Marketing
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Who doesn’t want to be a unicorn in the field of horses? However, to become a successful business, you must have a customer-centric approach. And one of the best ways to do it is via a digital marketing tool that creates a visual map of a customer’s journey. What is it, and how does it work? Let’s get into the nitty-gritty of the topic.

The global AI market is expected to reach around 1.8 trillion USD by 2030. Almost all tech giants, such as Google, Amazon, Microsoft, Facebook, IBM, and others, are heavily investing in research and development on Artificial Intelligence. There are many AI-driven startups, and it is being said that AI will transform every sector of business and human lives. But how will...

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The Impact of The Metaverse on Digital Marketing
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Metaverse can be defined simply as a system of interconnected 3D virtual worlds that are linked together in a virtual universe. It is the future where all kinds of online interaction will take place. It’s a place where you can learn, shop, explore, attend events, advertise, and visit the office. Yes! A virtual office.

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Proven Tips to Increase Domain Authority of your Website
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Are you looking to improve your website’s ranking on Google’s search results? You may have heard of “domain authority.” It is one of the methods to improve your SEO and is a positive ranking signal. Let’s discuss domain authority and how to improve it on your website.

What is a Website Domain Authority?

Once a part of science fiction, it is now a reality. Yes, we are talking about Artificial Intelligence, AIs. As the day passes, they become a part of our life. Businesses and big international corporations have noticed it, too. It has already caused a lot of stir & controversy in the market. European Union went ahead and passed continue reading

The Role of AI in Shaping Content Marketing Strategies
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As artificial intelligence has come, the perception of everyone for writing content has changed. People have started thinking about how they can take benefit from artificial intelligence in every aspect.

The world of content marketing has been entirely ...

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Improving Your Analytics with GA4: A Step-by-Step Guide from Integrity
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When it comes to using Google Analytics 4, it is the latest version of Google Analytics. Nothing but a powerful tool to track and analyze your website traffic. 

If you were using Universal Analytics (GA3) by using measurement based on sessions and pageviews, then you must shift to something more flexible and pote...

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How ChatGPT is Changing the SEO Landscape: The Pros and Cons
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Hello visitors! You must be thinking, What is this ChatGPT that has taken almost everyone’s attention in very less time? All your social media accounts and your friends must have informed you about a powerful tool that can solve anything in minutes.

Let’s take a look at this power tool once!

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How to Create a Landing Page that Can Generate Leads?
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The landing pages of websites offer value to the visitors, giving a brief insight into the brand and brand’s persona and generating leads. If the landing page is designed intelligently, then it can be beneficial for the brand. Many people fail to generate leads and conversions even after having a landing page. The reason behind their failure is failing to deliver the as...

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Why You Should Integrate Visual Content Into Your Marketing Campaigns?
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Every day, you will see new marketing trends in the digital world and the evolution of digital marketing content. The content has involved so much, and the content in visual form has shown a profound effect in marketing. Even the platform that allows sharing visuals, such as YouTube, Facebook, etc., has more active users. The visual content can be shared quickly and has...

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