Content is everywhere: videos, native ads, social media posts, landing pages, marketing emails, or blog posts. However, some content pieces perform amazingly, and people interact and share them more than others. Why do only some content perform very well, and some remain unknown to a broader audience?

Building an effe...

Suppose you have written amazing, SEO-friendly, engaging content, but your CTR is still low. What could be the reason? The reason can be slow page load, broken links, mobile usability problems, or improper metadata. These factors are all optimized in technical SEO to improve the site’s performance.

Search engines can’...

Stories live in our hearts for a lifetime. I still remember the story from my school teachers and use it to prove my point. Stories are emotional and engage with emotional beings, such as humans. With facts and statistics, you can only attract people looking for information, but with stories, you can grab the attention of all, even if they are not your potential custome...

What is this extra “E” all about? How can I ensure EEAT in my blog post? Since Google introduced this new framework, you must have struggled with many queries like these. Well, Google cares about user experience more than anything, so it comes up with the latest updates to improve the experience of its users.

And that...

SEO audit is like a health check-up of your website to perform impeccably. Just as humans can’t work effectively with improper health, a website can’t help you increase your business visibility, bring more traffic, and rank your blogs without an SEO audit.

It ensures that your website is ready to compete with competit...

Google handles approximately 8.5 billion searches daily, while ChatGPT processes about 10 million. This means, a large number of people still use Google for searches. But you can’t ignore the fact that AI-generated content is growing rapidly, increasing the chances of diverting immense traffic from Google.

However, Go...

You can hate or love AI, but you can’t ignore it because it has become part of our lives. Can you distinguish Deepfake from the real photos? And, can you find out whether the ad is human-run or AI-generated? The line between real and AI is getting blurred every day. AI has transformed how you strategize and create content for marketing. More than 60% of marketers agree ...

Embracing AI for content creation provides improved results. Around 80% of businesses have noticed improved content quality with AI tools. However, it also sets high standards for creators, as everyone will strive to stand out in this AI-driven landscape.

Now, you are competing not only with your peers but also with A...

Have so many headlines these days about user privacy and data protection, along with several laws, left you spinning your head? If so, we have summarized here some of the attribution modeling strategies, what they used to be, how they work, the new digital advertising attribution model, and many more below.

Wha...