Ever wished you could send one message to hundreds or thousands of people, and still make each person feel like you are talking just to them? That’s the power of email marketing. It’s like having a direct line to your customers’ inboxes.
So, what’s email marketing? It’s a way to send emails to people informing them about new offers, products, services, helpful tips, special deals, and items they might be interested in. It’s not about selling, it’s about building a relationship.
But here is a catch! To do email marketing, you need the right tools. As of 2025, 4.5 billion people around the world use email. Even better, for every $1 spent on email marketing, businesses earn about $36 back in return, making it a smart investment. And here is what makes a great email marketing platform –
- It should be easy to use with a friendly drag-and-drop, click, etc., interface.
- It should look good with nice templates.
- It must have smart sending automation.
- It should be able to send the right message to the right people.
- It should track results like who opened the email, who clicked what, etc.
- It should fit your budget and even offer free plans to get started.
2025 Top 10 Email Marketing Platforms Compared [+ 3 Bonus]
With so many tools out there, how do you choose the right one? Don’t worry! This guide compares the top 10 platforms in 2025 for email marketing based on features, ease of use, and how many people actually use them, so you can choose one for yourself.
1. Mailchimp – The Friendly All-Rounder
Mailchimp is easy to use and beginner-friendly for small businesses. It is known for its cute monkey logo and drag-and-drop email builder.
Active Users: Over 11 million+ globally [source: Mailchimp]
Best For: Beginners, small teams.
Key Features Of Mailchimp:
- It is easy easy-to-drag and drop builder with lots of templates.
- It’s good for basic automation.
- It integrates with many other tools.
- It offers website building and e-commerce features.
Downside: It gets pricey as your list grows.
Mailchimp Cost:
- Free plans – Up to 500 contacts and 1,000 emails/ month.
- Paid Plans – Starts at $13/ month [500 contacts], and more.
Cool Fact: Mailchimp reports that users have seen up to 25x return on their investment.
2. Constant Contact – The Small Business Favorite
Constant Contact is another popular choice for small businesses and non-profits, with excellent customer support and event management tools.
Active Users: About 600,000+
Best For: Non-profits and local businesses.
Key Features Of Constant Contact:
- It offers simple tools, event marketing, and surveys.
- It has easy to use email editor and is good for event promotions.
- It also includes a website builder and social media marketing tools.
Downside: Templates feel a bit dated.
Constant Contact Cost:
- Free plans – No free plans, but they offer a 60-day free trial.
- Paid plans – Starts at $12/ month [for 500 contacts], and more.
Cool Fact: A large group of email users, about 88% of users, check email multiple times a day.
3. HubSpot Marketing Hub – The All-In-One Growth Engine
HubSpot Marketing Hub is part of a bigger system that handles marketing, sales, and customer service.
Active Users: About 228,000 businesses in more than 135 countries [source: HubSpot]
Best For: Growing businesses that want CRM + email in one place.
Key Features Of HubSpot Marketing Hub:
- It’s an all-in-one platform and great for lead tracking and automation.
- It has strong automation, advanced lead tracking, and content creation tools like blogs and landing pages.
- It has a deeply integrated CRM.
Downside: Can be pricy for small teams.
HubSpot Marketing Hub Cost:
- Free Plans – Offers free tools [CRM, email marketing].
- Paid Plans – Starts at $15/ month [for 1000 contacts] and above.
4. ActiveCampaign – The Automation Powerhouse
ActiveCampaign is known for its super-smart automation capabilities. It helps in sending the right message to the right person at the right time.
Active Users: About 180,000+ [source: ActiveCampaign]
Best For: Automation-heavy businesses.
Key Features Of ActiveCampaign:
- It has smart workflows and a built-in CRM.
- It offers powerful email automation, advanced customer segmentation, and SMS marketing.
- It is best for personalizing the experience based on what customers do.
Downside: It takes time to set up.
ActiveCampaign Cost:
- Free Plans – No free plans, but they offer a 14-day free trial.
- Paid Plans – Starts at $29/ month [for 1000 contacts] and above.
Cool Fact: Businesses using ActiveCampaign’s segmentation features report up to 30% higher email open rates.
5. Brevo [Formerly Sendinblue] – The All-In-One Communicator
Brevo isn’t just for email, it also gives you tools like SMS, live chat, and a built-in CRM. It’s a one-stop shop for talking to customers across different channels.
Active Users: 500,000+ [source: Brevo]
Best For: All-in-one marketing [email, SMS, CRM].
Key Features Of Brevo:
- It has a clean dashboard, great automation, and fair pricing.
- It offers robust email marketing, SMS marketing, and chat features.
- It helps businesses talk to customers across different channels—all in one place.
Downside: Some features require a learning curve.
Brevo Cost:
- Free Plans – 300 emails/ day to unlimited contacts.
- Paid Plans – Starts at $9/ month [for 5000 emails/ month] and above.
6. Klaviyo – The E-Commerce Specialist
It is built specifically for e-commerce businesses, so if you sell products online, Klaviyo can help you use customer purchase data to send highly targeted emails and SMS messages for more sales.
Active Users: 169,000+ [source: Klaviyo]
Best For: E-commerce brands.
Key Features Of Klaviyo:
- It is deeply integrated with e-commerce platforms like Shopify.
- It’s great for abandoned cart emails, personalized product recommendations, and advanced segmentation based on shopping behavior.
Downside: Learning curve for beginners
Klaviyo Cost:
- Free Plans – Up to 250 contacts and 500 emails/ month.
- Paid Plans – Starts at $20/ month [for 501 to 1000 contacts] and above.
Cool Fact: In Q4 2024, Klaviyo reported increasing its penetration up-market with 2,850 customers generating over $50,000 of yearly revenue.
7. AWeber – The Long-Standing Email Pro
AWeber has been around for a long time and is known for its reliable email delivery and good customer support.
Active Users: 100,000+
Best For: Small businesses and content creators.
Key Features Of AWeber:
- It’s easy to use, has great support, and solid automation.
- It provides an easy drag-and-drop editor, autoresponders (automated email sequences), a landing page builder, and useful integrations.
Downside: It has fewer advanced CMR features.
AWeber Cost:
- Free Plans – Up to 500 subscribers, 3 email lists, and basic automation.
- Paid Plans – Starts at $15/ month [for 500 contacts] and above.
8. GetResponse – The Marketing Automation Suite
It’s a complete online marketing platform that includes tools for building landing pages, webinars, and sales funnels.
Active Users: 400,000+ worldwide across 183 countries [source: GetResponse]
Best For: E-commerce and webinars.
Key Features Of GetResponse:
- It has strong email marketing, powerful automation workflows, a landing page builder, webinar hosting, and a website builder.
- It has 7 languages for email support and over 30+ tools.
- It has been in the market since 1997.
Downside: The interface can feel cluttered.
GetResponse Cost:
- Free Plans – Up to 500 contacts with basic email marketing.
- Paid Plans – Starts at $19/ month [for 1000 contacts] and above.
9. Campaign Monitor – The Design-Focused Platform
Campaign Monitor is known for its beautiful email templates and easy-to-use email builder, which help create stunning, professional-looking emails.
Active Users: Over 2 million marketers at 250,000+ businesses around the world [source: Campaign Monitor]
Best For: Beautiful email designs.
Key Features Of Campaign Monitor:
- It offers slick templates and easy A/B testing.
- It is best for businesses that care about their brand’s look and feel.
- It has a drag-and-drop builder with customizable templates, good email analytics, and marketing automation.
Downside: Limited automation.
Campaign Monitor Cost:
- Free Plans – No free plans, but offers a 30-day trial.
- Paid Plans – Starts at $9/ month [for 500 subscribers, 2500 emails] and above.
Cool Fact: Automated emails get 320% more revenue than regular ones.
10. ConvertKit – The Creator’s Choice
It is also known as ‘Kit’ after its rebranding in 2024. It is specifically designed for content creators like bloggers, YouTubers, authors, and online course creators to help them build an audience and sell digital products.
Active Users: 500,000+
Best For: Creators, bloggers, and coaches.
Key Features Of ConvertKit:
- It has easy tagging and is great for selling digital products.
- It offers landing pages and form builders so you can sell digital products online directly.
- You get audience segmentation tools tailored for creators.
Downside: Not ideal for big teams.
ConvertKit Cost:
- Free Plans – Up to 1000 subscribers.
- Paid Plans – Starts at $29/ month [for 1000 subscribers] and above.
Cool Fact: 59% of consumers say emails influence their buying decisions.
Some More Email Marketing Platforms Worth Mentioning
# Drip – The E-Commerce Automation Guru
Active Users: 30,000+
Best For: Advanced e-commerce automation.
Key Features Of Drip:
- Smart segmentation, abandoned cart flows.
- Deep behavior tracking.
- Integration with the majority of e-commerce platforms.
Downside: Higher price point.
Drip Cost:
- Free Plans – No free plans, but offers a 14-day free trial.
- Paid Plans – Starts at $39/ month [for up to 2500 contacts and unlimited email sends]
# Omnisend – The Multi-Channel E-Commerce Booster
Active Users: 100,000+
Best For: Online stores
Key Features Of Omnisend:
- Email + SMS + push notifications.
- You can talk to your customers across different channels.
- Easy drag-and-drop email builder.
- Prebuilt e-commerce automation workflows (like welcome series, abandoned cart, post-purchase).
Downside: Not ideal for non-e-commerce users.
Omnisend Cost:
- Free Plans – Up to 250 contacts and 500 emails/ month.
- Paid Plans – Starts at $16/ month [for 500 contacts, 6000 emails/ month]
Omnisend reports that customers see an average of 39% of their sales coming from automation alone.
# MailerLite – The User-Friendly Value Pick
Active Users: 1.4 million+
Best For: Freelancers, solo creators, and small shops.
Key Features Of MailerLite:
- Clean design, great support, low cost.
- Easy to learn with an excellent drag-and-drop editor.
- Good automation features with a landing page and website builder included.
Downside: Fewer advanced features.
MailerLite Cost:
- Free Plans – Generous free plan for up to 1000 subscribers and 12,000 emails/ month.
- Paid Plans – Starts at $10/ month [for 500 contacts, unlimited emails]
Cool Fact: MailerLite’s 2025 benchmarks indicate a global average email open rate of 42.35%, showing strong engagement for their users.
A Quick Summary Table Of Top Email Marketing Platforms For 2025
| Platform | Best For | Starting Price | Active Users |
| Mailchimp | – Beginners – Small businesses | $13/ month | 11M+ |
| Constant Contact | – Non-profits – Local businesses | $12/ month | 600K+ |
| HubSpot Marketing Hub | – CRM + Email for a growing business | Free [basic] | 228K+ |
| ActiveCampaign | – Automation-heavy businesses | $39/month | 180K+ |
| Brevo | – Multichannel marketing | $9/ month | 500K+ |
| Klaviyo | – E-commerce brands | Free [basic] | 169K+ |
| AWeber | – Small businesses – Bloggers | Free [basic] | 100K+ |
| GetResponse | – E-commerce – Webinars | $19/ month | 400K+ |
| Campaign Monitor | – Beautiful email design | $11/ month | 250K+ |
| ConvertKit | – Creators – Selling digital products | Free [basic] | 500K+ |
| Drip | – Advanced e-commerce automation | $39/ month | 30K+ |
| Omnisend | – Online stores | Free [basic] | 100K+ |
| MailerLite | – Freelancers – Small teams – Solo creators | Free [basic] | 1.4M+ |
How To Choose The Right Email Marketing Platform?
- Know your goals and what you want to achieve for your business.
- Consider how much you are willing to spend [budget] each month.
- Think about your audience size and how many people you plan to email.
- Do you prefer easy to use interface or a tool with lots of advanced features?
- Check if it works with other software that your business already uses.
Need Help Picking The Right Email Tool? Let’s Talk
Email marketing is one of the smartest ways to grow your business. It helps you stay in touch, build trust, and turn readers into loyal customers.
So, from easy-to-use tools like Mailchimp and MailerLite and e-commerce champs like Klaviyo, Drip, and Omnisend to automation experts like ActiveCampaign, which one is the best platform for you?
It’s the one that fits your business goals, budget, and style. So go ahead, pick your platform, craft your message, and hit send. Your audience is waiting!
