Digital Marketing Strategies to Consider During the COVID-19

June 8, 2020

Coronavirus has rampaged everything, and businesses are facing the worst time. Many companies are about to shut down, and rest are striving to survive.

In this time of crisis, digital marketing is the only marketing method to help your business get over this situation. Marketing and SEO is the only way that can get you essential results to thrive.

However, you can’t use conventional digital marketing to nurture your online business. Digital marketing revolves around user behavior, and user behavior has changed these days significantly. Hence, you need to know and consider the new digital marketing strategy for your business.

Let’s discuss digital marketing strategies to consider during the coronavirus situation.

Connect with Your Customers on Social Media

We’re all dealing with the effects the COVID-19 has had on our lives and business. We are taking precautions, staying in our homes. Even by following social distancing, we can’t meet our friends and loved ones. Sure, all these are for our well being, but still causing inconvenience.

It is time to show empathy to help your customers. During this time of crisis, we all need to be selfless and not too salesy or business-minded, but it’s an excellent chance for your brand to shine during a difficult time. Nowadays, more people are on social media while stuck at home, checking for updates, and trying to stay connected and updated in a suddenly isolated country.

Hence, promote your business with good deeds on social media to help build your brand.

Be Found Online

In case you might not have noticed, more people are active online right now than in their jobs. Online search traffic has elevated significantly over the past months and will continue to climb. We’re all on our computers and phones looking for updates. We’re also seeking entertainment and ways to kill time. For many, that includes online shopping.

Anything online right now will be viewed more than ever before. It is not time to become invisible online. It would help if you focused on the latest result-driven SEO strategies to get to the top rankings of Google’s SERP so that your business can be easily visible. So, be available to all your customers, seeking companies like yours.

Invest in PPC Ads

With more people at home in front of their phones or computers, it’s an excellent opportunity for businesses to use paid marketing (Search Engine Marketing) to approach their customers and get a competitive benefit. Moreover, it’s a great chance to save some money within your advertising budget.

According to various industry experts, cost-per-clicks have decreased by 6 percent across all verticals since last week. Furthermore, CPC is likely to continue to drop in the coming days, reducing the amount of money one pays for an ad click. Hence, this gives your business another opportunity to reach more customers and nurture your business.

Stay Ahead of Your Competition

Search engine optimization helps your business increase organic traffic to your online business and beat your competition. You should be on the front page of the Google SERPs so that when your customers search for a business like yours, they end up on your website.

To jump to the top of the SERP takes time and perfect digital marketing and SEO. If you don’t continue to SEO your website and content daily, you lose the rankings in search results, and your freefall could cause significant loss to your business revenue.

Hence, you must not halt an SEO campaign. It can be a critical mistake for your business. Your leads and business returns will suffer. But your competitors are also considering SEO, and you should push your business marketing even harder to surpass your competitors.

Provide Special Offers

During this uncertain time of lockdowns, you have the chance to show support for your customers/followers by offering special discounts to keep your business flowing. Initially, you should identify your product-market fit and create a special offering.

These days, many people are at home searching for discounts to save money during this time of financial crisis. It’s a great way to show empathy, engage with your audience, and maintain decent revenue that will keep your business open. You can promote your special offers through PPC advertising, social media, and website content.

These are some digital marketing strategies that you should consider to survive your business during the coronavirus crisis. Egnoto is the top digital agency that can help you grow with custom digital marketing services during coronavirus pandemic. Our trend-centric strategies understand current market changes and know to tackle these. So, get in touch with us for result-oriented digital marketing services.

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