People often ask – Why we should focus on SEO?
It is the most common question SEOs, and digital marketers encounter from many businesses to marketing organizations. SEO has been around us for more than a decade, but the strength of SEO and its capability of driving organic traffic is evident. With paid marketing, it dominated web traffic in 2019. Now, in 2020, organic SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue.
Today, SEO is an integral part of any effective digital marketing strategy. That’s why SEO strategies should be a serious consideration for your brand. In this post, we’ll look at some top reasons why SEO matters more than ever to your online business. Below are some great reasons to consider result-driven SEO strategies in the digital marketing domain.
Organic Search – A Primary Source of Website Traffic
SEO can reach globally and can provide great exposure that can bring new customers from all around the world. Organic search plays a vital role in most businesses ‘ website performance. It is the most cost-effective component of the buyer funnel and ultimately getting users to complete a conversion or engagement.
Google owns nearly 75 percent of the overall search market compared to its competitors, like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others. So, due to the leader in the search industry, it is essential to follow Google’s search engine guidelines to boost organic visibility. Being highly visible on a trusted search platform like Google and other search engines is always going to work in a brand’s favor.
SEO Builds Trust & Credibility to Your Audience
One of the main objectives of any qualified SEO professional is to establish a strong foundation for a business website with a user-friendly experience. For the respective users-queries, if a brand appears in search results, it shows the trust and credibility of the business and its digital properties. Effective SEO strategies rely on three pillars: authority, relevance, and trust. So, investing your time and planning in organic SEO strategies using valuable information can build your business trust and credibility among your targeted audience.
SEO Can Be Cheaper Than Other Digital Marketing Strategies
SEO is relatively cheap if we take into consideration at least a few months’ plans. At initial stage, it seems that you need to invest some money in the first instance compared to other paid advertising methods. But, it is not a marketing cost that you spend. Execution and implementation of proper SEO strategies can give you long term benefits.
SEO is a long-term strategy. As long as you spend your time optimizing your website regularly, your business gets more attention from visitors in search engine results pages. On the other side, in paid search marketing, as long as you keep paying for results, you’ll get them, which in the long term is not as equitable as SEO.
Local SEO Means Increased Engagement, Traffic & Conversions
These days, mobile traffic is overtaking to desktop traffic because most consumers are accessing business websites, products, and services on mobile devices. A lot of local searches originate from mobile devices. So, local searches have become a fundamental part of small to medium-sized businesses’ success. Local SEO highlights your business for the target local audiences so that people can quickly and easily find you. Local SEO focuses your audiences at specifically targeted locations results in increased engagement, traffic, and final conversions.