The more websites promote your website, the more the Google Bot thinks your content is valuable. It increases your website’s authority, which is one of the crucial upgrades in Google’s framework EEAT for showing results in SERPs. Link building plays a vital role in gaining more views because when different websites point towards one website, it is a sign of trustworthiness.
Imagine building a beautiful store in the middle of a forest, where no roads, no signs, and no way for people to find it. That’s exactly what your website feels like without strong links pointing to it. Link building is your digital roadmap, it tells search engines and users that your content matters.
But here’s the twist: link building in 2025 is not what it was five years ago. With AI tools changing how content is created and Google tightening quality rules, many old strategies are no longer relevant. If you are also confused about how to increase views on the website, considering the current user’s behavior, this blog is for you.
Our SEO experts have shared up-to-date link-building secrets. Whether you are a small business owner or a digital marketer, you will find smart, practical tips to build better links.
What Is Link Building?
Link building is part of off-page SEO, which means it works outside the page. It is the practice of acquiring hyperlinks from other websites to your website. When people notice a website directing to another website, they find it more trustworthy. And, when a website promotes itself, it doesn’t sound authentic, and people do not trust platforms that promote themselves.
Think of a backlink as a vote of confidence from one site to another.
It tells search engines like Google that your content is useful, trustworthy, and worth showing in search results. Search engines also think that if a website has more backlinks, it means it contains valuable content, which is why everyone is pointing towards it.
Is Link Building Still Important?
Ever since generative AI tools like ChatGPT, DeepSeek, Gemini, and Perplexity have entered the digital landscape, aspiring marketers have started worrying. They have questions like:
- Should I learn link Building?
- Is link building still relevant?
- Will AI-generated content reduce the need for backlinks?
Search engines like Google are now smarter than ever, thanks to AI and algorithm updates. Today, Google doesn’t just look at keywords. It focuses on:
- What is the person really looking for? (User Intent)
- Is the content helpful? (Content quality)
- Is the website fast and mobile-friendly? (Page experience)
- Authority & Trustworthiness, and this is where link building comes in.
It means digital marketers do not need to worry because link building is still a crucial strategy for search engine marketing. It helps businesses attract more traffic and increase the chances of making more profit.
7 Trendy Link Building Strategies by Our Experts
Digital marketing experts at Egnoto have shared some effective link-building strategies. They have helped many companies achieve the highest rank in SERPs with these strategies. Let’s have a look and understand whether they can be useful for your business.
1. Niche-Relevant Guest Posting
Nowadays, most basic topics are covered by content marketers. It’s time to go micro-niche-specific. Find 10 micro topics from the main idea of the blog. Choose one and create content around it, and use it for guest posting. But ensure the content is of high quality and not off-topic because relevance is more vital than ever.
Do not always look for high DA sites. If you notice the website is relevant to your business, create content for it and get backlinks. Because when you get links from only particular types of websites or the same website, it doesn’t help that much. So, broaden your reach and guest post for different sites but related to what you do. Google rewards topical relevance. A backlink from a niche blog is more powerful than one from a random high-DA site.
Example:
If you run a fitness blog, getting featured on a health, nutrition, or gym equipment site boosts your SEO more than posting on a general news site.
2. Digital PR
PR-style link building is booming because it’s a smart way of getting your brand featured on high-quality websites like news portals, magazines, blogs, and podcasts. It may feel like traditional PR, but you can do it creatively with compelling storytelling. This method still works and boosts your SEO.
But focus on creating news-worthy content. Some examples are:
- A viral infographic
- A new tool or feature
- A new product
- A brand story
- An achievement
- A big event
- Sales and Discounts
Create a unique story and pitch it to journalists via platforms HARO, Qwoted, and Featured. You get authoritative backlinks from media sites if journalists find your contribution up to their standards. According to Moz (2024), backlinks from news and editorial sites are 3x more trusted by Google than blog links.
3. Linkable Assets
Create something people want to link to. You can create downloadable content, survey results, posts, infographics, research reports, and tools. If they provide unique insights and solve problems, people will click on them. It improves your chances of earning quality backlinks without paying. They make your site a go-to resource, which boosts SEO, increases traffic, and builds authority in your niche. All key goals of effective link building can be achieved with this method.
So, if your content saves time, educates, or entertains, other bloggers and businesses will reference and link to it.
Example:
An “ROI Calculator for Instagram Campaigns” can attract backlinks from marketing blogs.
4. Podcast Guesting & Mentions
You must have noticed those short videos on TikTok, Shorts, and Reels from the podcasts. Currently, this type of content is booming because people find it interactive and a source of in-depth information on one topic. It just doesn’t help to get backlinks; your website can be flooded with potential customers if short videos of podcasts go viral.
You do not need to be a celebrity to attend a podcast or even invite a celebrity to your podcast. Just keep it simple with subject matter experts and offer valuable information. It builds authority, brand awareness, and you earn contextual backlinks from trusted audio creators.
5. Broken Link Building
Sometimes, you have to pause and look back for faster growth if you are a digital marketing expert. It helps to find issues that remain unresolved. They hinder the current growth and do not let the new strategies work; broken links are those hurdles. First, find broken links on your site so that the crawler can index the right page. Now, find broken links on other websites and offer your content as a replacement.
Use tools like Ahrefs, Screaming Frog, or Check My Links (Chrome extension) to find 404 links on blogs in your niche. It helps because when you point out broken links, Webmasters appreciate it.
Example:
You find a broken link in a blog about “AI tools for writing” and offer your fresh post on “Best AI Writing Assistants in 2024”.
6. Topical Authority Through Lots of Content
Have you heard the name “Statista”? It’s a go-to website for people who need to check the latest reports and statistics. Hubspot is another example of a go-to choice for people who need a comprehensive content management tool.
They have a great internal topic cluster, so people get related topics inside the website in most cases. They do not need to leave the website until they want something unrelated to statistics and content management. You can create pillar pages and related blog posts that interlink. Over time, other sites will link to your clusters as they notice the depth of the content.
Since Google’s EEAT framework focuses on expertise, it can be an effective way for your website to increase visibility and eventually, customers.. When you deeply cover a niche topic, others naturally link to you. SEMrush’s 2024 report also supports it by saying, “Well-structured topic clusters can earn 22% more backlinks over 6 months.”
7. AI-Assisted Outreach with a Human Touch
It’s possible, some of your competitors already know about the link-building strategies we have discussed above. But what matters is how fast and impeccably you implement them with a small team. AI tools and AI-assisted outreach can accelerate your work. It can give you an edge over other digital marketing teams. AI helps speed things up, and it’s crucial in the current scenario when marketing has become a race against time.
Use tools like Postaga or BuzzStream to automate outreach, but personalize each message with details about the recipient’s site, content, or tone. Most inboxes are full of generic pitches. A personalized pitch, backed by value, has the highest chance of replies.
Some Proven Tips from Our Experts
Nothing can overshadow quality content. It can find a way to reach as many people as possible. But, it’s only worthwhile when it provides results when needed. If you are adopting a new trend when it’s on the verge of vanishing, it might not provide you with the desired results. Because the trend is no longer attracting people because a new trend has started.
Similarly, in link building, you must stay current to use the trend on time, and also focus on evergreen strategies with unique content. Additionally, mix strategies for the best results. For example, guest posting + digital PR, you can use other combinations that work best for your pages.
Common Link Building Mistakes to Avoid
We have curated a list of key mistakes that you should avoid while trying to achieve your targets. It will help you understand what to do and what not, and when also.
- Getting tons of low-quality backlinks from irrelevant or spammy sites. Instead, build fewer but high-authority, niche-relevant backlinks.
- Getting links from websites unrelated to your industry confuses search engines and lowers trust signals. Seek links from sites related to your niche.
- Using the same keyword-rich anchor text repeatedly. Instead, use varied, natural anchor texts.
- Building links without verifying if the page still exists. Use tools like Ahrefs or tools to check for broken or redirected pages.
- Skipping internal linking, which also boosts SEO. Add internal links between relevant blog posts and pages on your site.
- Not working on the site’s speed. For this, use tools like Google PageSpeed Insights to fix site performance.
Top SEO Expert to Improve Your Business’s Digital Presence
Digital marketing agency Egnoto helps you grow your online presence effectively. We have a team of experienced minds to take every step carefully and young talents for creative ideas and new ways to get things done smarter. This mix helps us craft SEO strategies that are both proven and fresh, giving your business the edge it needs to stand out online. Whether it’s link building, content creation, or on-page SEO, we bring the best of both worlds. It boosts your search rankings and drives real, lasting results.
