In 2025, UI is designed keeping some highly effective terms in mind, like immersive, AI-driven, innovative, and emotional. This type of design not only attracts users to your app or website but also makes them feel a sense of connection to it. They find the connection is happening with real things and people, which is crucial in the current time to build trust.
So, nowadays, design is all about blending technology with a human touch. Designers focus on creating interfaces that feel natural, engaging, and even magical. Moreover, you can’t design successfully focusing only on UI, since UX is an inevitable part of the overall design. Think of both simultaneously to produce what feels innovative yet valuable.
For ideas, here are the 7 biggest UI/UX trends you need to know. We have explained them in simple terms so you can start using them today.
Is there a Difference Between UI and UX?
Yes, there is a clear difference between UI and UX, though they work closely together. UI (User Interface) is about how things look: buttons, colors, fonts, and layouts. It focuses on the visual experience and how users interact with the design.
UX (User Experience) is about how things feel; it’s the overall experience a user has while navigating the app or website. It includes usability, speed, accessibility, and the user’s emotions during the journey. While UI makes your product visually appealing, UX ensures it’s easy and enjoyable to use.
If a website or app has great UI but navigation is difficult, users face difficulty finding and reaching the products, then it is a poor UX. So, even if a website has a great UI, it can still fail due to poor user experience. That’s why designers always think about both together.
For successful front-end design, UI and UX must go hand in hand to create a product that not only looks great but also works flawlessly for users.
Top 7 UI/UX Trends That Are Ruling 2025
No one wants outdated designs that users no longer find engaging. For your website, choose the latest immersive, AI-backed, and other trendy designs. Here is the list for your design team.
1. AI‑Powered Personalization
AI is touching all aspects of our lives, and since apps and websites have become an inevitable part of our lives, AI has touched them too. Even AI fully controls the UI/UX designs. It has become essential in designs and for the design team to be ahead of the curve. In 2025, interfaces learn from users’ habits and adapt in real time.
Think of Spotify playlists shifting mood based on your activity. Machine learning and user behavior analytics are used for creating UI for apps. It increases engagement and retention, which is crucial for any app or website to remain top. This type of app is crucial because personalized content can boost conversions by over 20%.
For example:
- Netflix recommends shows based on users’ viewing history
- Spotify suggests a playlist to its users
- Google Maps offers predictive navigation
2. Voice & Gesture Interfaces (Zero UI)
Nowadays, more users are interacting with the apps using voice commands. It leads to the rise of screen-free design. Users expect voice commands and gesture controls while ordering groceries or controlling smart homes.
It is also known as zero UI, as it utilizes no user interface, except for voice commands. It notices users’ gestures, movements, and voices to create interfaces. Zero UI creates a seamless interaction with users as they do not feel overwhelmed seeing designs and text on the app. They see only a few designs, and those are also created when voice command is used.
For this type of advance UI design, NLP, voice recognition, and gesture tracking technologies are used. They make interaction hands-free and inclusive.
Example: Google Nest and Amazon Alexa
3. AR/VR Immersive Experiences
AR and VR immersive designs are already dominating because they provide a sense of presence and engagement. These designs help to enhance the overall user experience. Well, AR/VR are widely used in games, connecting the real world to the virtual world. However, for some years now, immersive UI has also been used in e-commerce apps immensely.
Users enjoy this type of UI. And, if it happens with your app, share the experience of users through short-form video platforms, which will help you in increasing visibility.
These designs give a feeling like you are shopping in an offline store because they provide you with virtual changing rooms. In this type of UI and UX design, AR overlays and VR environments are created. It creates deeper connections and hands-on interactions. Moreover, customers are less likely to return the product because they can check online whether the product fits their needs. IKEA uses AR UI, which helped it reduce returns by 40%
4. Micro‑Interactions
Many small interactions on an app or website can significantly improve the user experience. These are tiny animations like button bounces, hover effects, or haptic feedback that add joy and clarity to digital tools. You might have noticed that little bird pops up whenever you get a new notification on Twitter (Now X). It is an example of micro-interaction.
When you take care of every step of the customer journey on your website, users feel special and more interacted. They start remembering your product through these micro-interactions. Mainly, CSS/JS animations and vibration APIs are used to create such interactions. When every interaction is recognized by the app, it enhances user satisfaction. These “micro” effects have a macro impact, which is also beneficial for the digital marketing of your app.
5. Inclusive & Accessible Design
Designs can’t be racist; they treat everyone equally. Similarly, designs help everyone regardless of their physical and mental ability. All people should find your UI design accessible without any barriers. These barriers can be high contrast, only keyboard navigation, and alt text. Go for inclusive designs that make your app accessible for everyone, irrespective of their ability.
So, design for the widest range of people by allowing them to access your app through various channels, including keyboard, mobile, text, voice, and more. Well, developing such an app with this type of UI requires WCAG skills and accessibility toolkits. You can significantly expand your reach and increase visibility.
Example: Microsoft’s Inclusive Design Toolkit
6. 3D Elements & Bento‑Box Layouts
Bento-box designs are inspired by a traditional Japanese lunch box. It arranges food in a clean, grid-like format. Similarly, in UI, 3D elements are placed on an app in a Bento-box layout
The designs include minimal interfaces that bring clarity, structure, and visual depth. It looks different from what you have experienced in traditional UI design so far. Technologies like WebGL and 3D transforms are used to create Bento-box layouts.
If you want something unique for your app or website, combine a neat structure with depth like this.
7. Glass‑Like Transparency (“Liquid Glass”)
Apple has redesigned its UI with glass-like transparency. This “Liquid Glass” design brings shiny, transparent layers. You will soon experience floating glass panels and dynamic light effects in iOS 26.
Although they have redesigned it for their future iPhones, the design is expected to trend this year itself, and more UI designers will incorporate it into their apps and websites. You can be ahead of the curve by adopting this trend ASAP. The UI designs are created using real-time rendering, transparency effects. It will add modern elegance and visual cohesion to your application.
Final Thoughts
Are you ready for the new age of UI/UX? Try these designs in your next app or website to enhance user experience and stay ahead of the curve. Whether it’s fluid layouts, AI-powered personalization, or inclusive design, these trends are here to stay. So, embrace innovation, test what works for your users, and keep evolving with the digital world. But, start small, focus on one trend that fits your product. Keep usability top-of-mind.
Digital marketers and developers at Egnoto can also help you choose the best design for your next app and website. We have an experienced team that loves to experiment and deliver exactly what you ask for.
