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First-Party Data Is the New Gold: What Marketers Must Know in 2025
First-Party Data Is the New Gold: What Marketers Must Know in 2025
by Egnoto | May 22, 2025
Have you ever thought why you are not getting results when you are also retargeting like your competitors? It might have happened because you used incorrect or outdated data about your audience.
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AI Models or AI Agents? Here’s What Your Business Really Needs
AI Models or AI Agents? Here’s What Your Business Really Needs
by Egnoto | May 15, 2025
AI can handle repetitive tasks, help you generate new ideas, handle business remotely, increase visibility of your business globally, and quickly, without needing much human interaction.
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Web 3.0 and Its Impact on Digital Marketing
Web 3.0 and Its Impact on Digital Marketing
by Egnoto | May 8, 2025
Marketing has seen many waves of advancements, and the other one is web3. It will transform digital marketing strategies and ways businesses connect with customers. With this revolution, we are stepping into a decentralized, intelligent, and immersive world.
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The Rise of Short-Form Video Platforms: TikTok, Reels, and Beyond
The Rise of Short-Form Video Platforms: TikTok, Reels, and Beyond
by Egnoto | May 5, 2025
Scroll, watch, repeat. In just a few seconds, a video can make you laugh, cry, educate, or introduce you to something new. This is the power of short-form video platforms like TikTok, Instagram Reels, and YouTube shorts. They are the reasons for a boom in digital marketing.
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YouTube SEO: How to Rank Your Videos Higher and Drive More Traffic
YouTube SEO: How to Rank Your Videos Higher and Drive More Traffic
by Egnoto | May 1, 2025
YouTube has evolved into one of the most influential platforms for content marketing, boasting billions of users who consume video content daily.
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Top SEO Trends in 2025: How to Stay Ahead of Google’s Algorithm Updates
Top SEO Trends in 2025: How to Stay Ahead of Google’s Algorithm Updates
by Egnoto | April 28, 2025
Search engine optimization continues to evolve, and staying ahead requires adapting to new trends. In 2025, Google’s algorithm updates will focus even more on user experience, relevance, and technological advancements.
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Social Media Optimization Strategies: How to Boost Engagement and Conversions
Social Media Optimization Strategies: How to Boost Engagement and Conversions
by Egnoto | April 24, 2025
Social media platforms are essential for businesses aiming to increase their brand presence, engage with their audience, and drive conversions. However, achieving success requires more than just posting content—it demands strategic optimization.
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How to Optimize Your PPC Campaigns for Maximum ROI in 2025?
How to Optimize Your PPC Campaigns for Maximum ROI in 2025?
by Egnoto | April 21, 2025
Pay-per-click (PPC) advertising continues to be one of the most effective ways to drive targeted traffic and generate leads. However, with evolving competition, rising costs, and frequent platform updates, optimizing PPC campaigns for maximum return on investment (ROI) in 2025 requires a refined approach.
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