You build a great brand and product, yet your website is not getting the engagement you would typically expect. What could have gone wrong? Have you considered your website design might be dated? Yes, in fact, that could be the case. Over 94% of user have their first impression of a website by looking at the web design alone.

You can hate or love AI, but you can’t ignore it because it has become part of our lives. Can you distinguish Deepfake from the real photos? And, can you find out whether the ad is human-run or AI-generated? The line between real and AI is getting blurred every day. AI has transformed how you strategize and create content for marketing. More than 60% of marketers agree ...

Embracing AI for content creation provides improved results. Around 80% of businesses have noticed improved content quality with AI tools. However, it also sets high standards for creators, as everyone will strive to stand out in this AI-driven landscape.

Have so many headlines these days about user privacy and data protection, along with several laws, left you spinning your head? If so, we have summarized here some of the attribution modeling strategies, what they used to be, how they work, the new digital advertising attribution model, and many more below.

The most popular method replacing online text-based searches these days is voice search trends. Some companies have even launched voice-enabled devices to cater to this audience.

Web design is no longer a collection of dull text pages with little images and no interactive layouts. Now, it has become the spotlight of every business.

Who doesn’t want to be a unicorn in the field of horses? However, to become a successful business, you must have a customer-centric approach.

The global AI market is expected to reach around 1.8 trillion USD by 2030. Almost all tech giants, such as Google, Amazon, Microsoft, Facebook, IBM, and others, are heavily investing in research and development on Artificial Intelligence.