Facebook was introduced to the world on February 4, 2004. It was the first social media platform that became immensely popular. Soon after, platforms like YouTube (2005), Twitter (2006), and Instagram (2010) began to redefine how we share, express, and discover content.

The content marketing landscape is changing rapidly because of emerging and shifting trends. What seems relevant today might not be relevant tomorrow for marketing. You must have noticed the rise of blogging in the 2000s, then the emergence of SEO and Keywords, followed by visual content, and now there is a trend of AI personalization and voice search.

Don’t think of conversion; think about your audience. Yes, this is the simple rule for creating content that converts. Millions of blogs are written daily, but most are lost in the archives because they focus on conversion instead of keeping the audience in the center.

According to Harvard Business Review, companies that tap into customers' emotions can reap significant rewards. We all know that humans are emotional beings. When they connect with things that remind them of a particular emotion, it affects their decisions.

Businesses may have different reasons for developing websites, but the goal is the same: to create a platform that attracts, engages, and converts visitors. A website is the face of a business, so it needs to be built with clear thoughts and decisions.

Creating a website that is accessible to everyone is more crucial than ever. Inclusive website design allows people to navigate and access the site's features regardless of their physical and mental abilities.

It makes the platform one of the most popular for businesses of all sizes. In contrast, a custom CMS provides the flexibility to create a fully personalized website designed to meet a business's unique requirements.

Creating a website ensures your online presence, but how much control you want over it is decided by the tool you use to develop it. Sitecore and Umbraco are popular custom CMS platforms.