Imagine searching online for 'best pizza near me' or 'pet grooming shop.' As you type your question, Google shows a list of websites. But which website do you click on? It's the website that looks interesting to you - the one whose title grabs attention. If you don't like the top websites, you scroll down instead. This is where Click Through Rate (SEO CTR) becomes a gam...

The more websites promote your website, the more the Google Bot thinks your content is valuable. It increases your website's authority, which is one of the crucial upgrades in Google's framework EEAT for showing results in SERPs. Link building plays a vital role in gaining more views because when different websites point towards one website, it is a sign of trustworthin...

A podcast can naturally increase your brand's visibility. It's an indirect way of marketing and spreading awareness about your business. However, some people believe it's a trend, so investing in it may not be worthwhile. But when you follow trends before they fade away, it gives incredible results. You can notice exponential growth in your business visibility, traffic,...

Have you ever bought something online? Maybe a new coffee maker or a subscription to a streaming service recently? Did you notice how you made your decision? Did you see any ad or read the review, watch a video, etc., before you clicked on 'BUY'?

Have you ever thought why you are not getting results when you are also retargeting like your competitors? It might have happened because you used incorrect or outdated data about your audience.

AI can handle repetitive tasks, help you generate new ideas, handle business remotely, increase visibility of your business globally, and quickly, without needing much human interaction.

Marketing has seen many waves of advancements, and the other one is web3. It will transform digital marketing strategies and ways businesses connect with customers. With this revolution, we are stepping into a decentralized, intelligent, and immersive world.

Scroll, watch, repeat. In just a few seconds, a video can make you laugh, cry, educate, or introduce you to something new. This is the power of short-form video platforms like TikTok, Instagram Reels, and YouTube shorts. They are the reasons for a boom in digital marketing.