Digital Marketing

Top 10 AI Chatbots For Business Websites
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Is your website just sitting there, looking pretty but not doing much? What if it could talk to your visitors, answer their questions instantly, and even help make sales all day and night without taking a break?

Meet your website's new friend!

An AI chatbot is like ...

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Top 5 Free Tools to Monitor Website Performance
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How would you feel when you wake up one day and notice that your website is not loading, and it is taking significantly longer to load? Obviously, it would not be great news because the website is the face of your business. Your customers interact with your products through the website; if it's not working properly, it can affect consistent traffic and slow down your gr...

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10 Smart Ways to Use AI for Faster, Smarter SEO Results
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SEO has undergone significant changes over the past decade, and it is expected to continue evolving even more rapidly in the years to come. The beginning has already started with generative AI. With Google's overviews, ChatGPT, and shifting algorithms, traditional SEO is not enough. If you still follow the same methods, there are very less chances of getting results. Be...

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Organic Social Media Campaign vs. Paid Ads: What Works Best in 2025?
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Most businesses face this dilemma when they want to increase website traffic. Organic social media campaigns take time to show results, but they are less expensive. In contrast, paid ads are more expensive but are more likely to provide results in a short time. Both ways have their pros and cons. It creates confusion among businesses to find the most effective way, espe...

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The Art Of Keyword Prioritization For Effective SEO Content Strategy
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Keywords are your secret map to online treasure! Imagine yourself as a pirate who is searching for treasure. You won't dig randomly, but you need a map that tells you exactly where to look. Similarly, websites are like treasure chests, and keywords are the magical map that leads people to them. You can think of SEO keywords as phrases that people type on Google search t...

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Why Click-Through Rate Is Critical for SEO Success?
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Imagine searching online for 'best pizza near me' or 'pet grooming shop.' As you type your question, Google shows a list of websites. But which website do you click on? It's the website that looks interesting to you - the one whose title grabs attention. If you don't like the top websites, you scroll down instead. This is where Click Through Rate (SEO CTR) becomes a gam...

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Link Building Secrets: The Experts at Egnoto Share Their Strategies
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The more websites promote your website, the more the Google Bot thinks your content is valuable. It increases your website's authority, which is one of the crucial upgrades in Google's framework EEAT for showing results in SERPs. Link building plays a vital role in gaining more views because when different websites point towards one website, it is a sign of trustworthin...

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Podcast SEO: Here’s How to Rank and Drive Conversions
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A podcast can naturally increase your brand's visibility. It's an indirect way of marketing and spreading awareness about your business. However, some people believe it's a trend, so investing in it may not be worthwhile. But when you follow trends before they fade away, it gives incredible results. You can notice exponential growth in your business visibility, traffic,...

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Is The Sales Funnel Outdated In 2025?
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Have you ever bought something online? Maybe a new coffee maker or a subscription to a streaming service recently? Did you notice how you made your decision? Did you see any ad or read the review, watch a video, etc., before you clicked on 'BUY'? 

Every business uses a tool called a Sales Funnel [Figure 1] continue reading

First-Party Data Is the New Gold: What Marketers Must Know in 2025
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Have you ever thought why you are not getting results when you are also retargeting like your competitors? It might have happened because you used incorrect or outdated data about your audience. Well, everyone says data has become the new gold because it helps you target the right audience at the right time. However, not all data is useful and reliable.

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