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De-Influencing To Re-Engaging: Navigating The New Rules of Influencer Marketing
De-Influencing To Re-Engaging: Navigating The New Rules of Influencer Marketing
by Egnoto | February 19, 2026
Influencer marketing isn't what it used to be! The days of endless 'haul videos' and perfect product plugs are fading fast. Consumers want real talk. They are tired of being sold to and now want honesty, and are asking tougher questions. Enter ‘de-influencing.’
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The Synthetic Spotlight: The AI Influencer Revolution
The Synthetic Spotlight: The AI Influencer Revolution
by Egnoto | February 12, 2026
Social media is changing superfast. The person promoting your favorite shoes or smoothie might not be a person at all, they could be an AI influencer.
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Answer Engine Optimization (AEO): The New SEO Frontier Marketers Can’t Ignore
Answer Engine Optimization (AEO): The New SEO Frontier Marketers Can’t Ignore
by Egnoto | February 5, 2026
Over 60% of Google Searches now end without a click due to tools like Google's AI overviews, Perplexity, and other AI-powered platforms.
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Green Coding: How Developers Can Reduce Carbon Footprints
Green Coding: How Developers Can Reduce Carbon Footprints
by Egnoto | January 29, 2026
Have you ever thought that writing 5 lines of code instead of 20 can help reduce carbon footprint? But, since when, coding started impacting the environment? The answer is, since it was introduced.
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The Ethics of AI in Software Development: Where Do We Draw the Line?
The Ethics of AI in Software Development: Where Do We Draw the Line?
by Egnoto | January 22, 2026
"Move fast, but think twice." The ethics line AI coders can't ignore. Well, if something is available for free doesn't mean people should use it unethically. Ethics separates humans from animals.
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What is Vibe Marketing? How It is Redefining Modern Marketing
What is Vibe Marketing? How It is Redefining Modern Marketing
by Egnoto | January 15, 2026
Catch the vibes! You must have heard it from your friends when you listen to music together. Because it connects emotionally and quickly.
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AI Mode Ads: Opportunities for Your Business on Google Search
AI Mode Ads: Opportunities for Your Business on Google Search
by Egnoto | January 8, 2026
Ads play a significant role in generating revenue for Google. However, after the advent of generative AI, traffic on Google Ads has decreased significantly.
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Top 10 Social Media Scheduling Tools For Agencies
Top 10 Social Media Scheduling Tools For Agencies
by Egnoto | January 1, 2026
In today's world, everyone is on social media. For businesses, it is a huge way to talk to customers and grow. But for digital marketing agencies, managing social media for clients can feel like juggling a dozen balls at once.
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