Consumers no longer visit the internet; they live there, constantly seeking all types of information. Search Marketing is the way to reach these customers and make them your customers.
To provide ROI-driven PPC management services, our Search Engine Marketing Services begin with comprehensive keyword research, and go to SEM campaign setup and optimization. We take a brand-centric approach that is backed up by seamless coordination and detailed reporting, allowing your clients to achieve their paid search objectives.
Set up Google Adwords, Bing Ads, YouTube, and other search engines for your SEM campaigns. Define campaign objectives, set up conversion tracking in Google Analytics, geo-target your ads, and bring focused visitors to your website at the lowest feasible cost-per-click.
Identify low-cost, high-converting keywords that your customers use to find your company on the internet on a daily basis. To maximize your visibility on the best performing search keywords, set budgets, manage pay-per-click (PPC) keyword bids and keyword match types.
"Content is King," they say, but how many of them believe it? If you haven't already, now is the moment! Our SEM firm offers a variety of link-building and content outreach services that may be tailored to your specific requirements.
Retarget your potential customers with relevant ads and fantastic ad copy - something that will help you establish a personalized brand. Remarketing ads have the highest conversion rate, and you can roll in significant sales with our search engine marketing services.
Use our in-house web copywriting team to write compelling copy for your SEM text advertisements that are consistent with your brand, message, and conversion goals. To increase click-through rate, use appropriate CTAs and emotional triggers. For the best conversion and response rates, A/B tests your ad wording.
To receive real-time data for optimization, set up campaign conversion and revenue tracking in Google Analytics and other third-party tools. Create dashboard reports that collect API data from a variety of tools and platforms and keep existing campaigns optimized for optimal ROI.
Granular Research: First, we learn about your company and the items or services you offer. Then we examine the SEM landscape in which your business operates, including your present paid efforts as well as what your competitors are doing. We also conduct in-depth research on relevant and cost-effective keywords, uncovering opportunities for both conventional and long-tail keywords. We take a highly granular approach to performance management.
Laser Targeting: We use dynamic keyword insertion to ensure that the search ad is appropriately suited to the keyword being searched and that the ad's messaging matches the messaging on the landing page. In addition, to avoid audience fatigue and to test different offers, graphics, and content, we produce many ads in campaigns.
Analytics and Reporting: Track and measure data from all of our efforts across all channels. To boost overall campaign effectiveness and accomplish goals, we must analyze data and make relevant modifications to our strategy. Create monthly reports that break down performance and provide relevant information. These insights will include adjustments to our AdWords approach as well as recommendations for additional paid channels that we believe will provide results.
Expertise: When you collaborate with Egnoto, you're partnering with a Google Partner as well as Bing Partner. It signifies that our team is well-versed in meeting search engine requirements and delivering great results.