Digital Marketing

The Latest SEO Trends for 2024: What You Need to Know
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Google handles approximately 8.5 billion searches daily, while ChatGPT processes about 10 million. This means, a large number of people still use Google for searches. But you can’t ignore the fact that AI-generated content is growing rapidly, increasing the chances of diverting immense traffic from Google.

However, Go...

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How Is AI Revolutionizing Content Marketing Strategies?
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You can hate or love AI, but you can’t ignore it because it has become part of our lives. Can you distinguish Deepfake from the real photos? And, can you find out whether the ad is human-run or AI-generated? The line between real and AI is getting blurred every day. AI has transformed how you strategize and create content for marketing. More than 60% of marketers agree ...

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How to Elevate Your Content Creation Process with AI?
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Embracing AI for content creation provides improved results. Around 80% of businesses have noticed improved content quality with AI tools. However, it also sets high standards for creators, as everyone will strive to stand out in this AI-driven landscape.

Now, you are competing not only with your peers but also with A...

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The Future Of Attribution Modeling Without Third-Party Cookies
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Have so many headlines these days about user privacy and data protection, along with several laws, left you spinning your head? If so, we have summarized here some of the attribution modeling strategies, what they used to be, how they work, the new digital advertising attribution model, and many more below.

Wha...

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The Rise Of Voice Search: How To Optimize Your Digital Strategy
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The most popular method replacing online text-based searches these days is voice search trends. Some companies have even launched voice-enabled devices to cater to this audience. But what is ‘voice search,’ how does it work, and how can you use it to optimize your digital marketing efforts? Let's get into the nitty-gritty.

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The Importance Of Customer Journey Mapping In Digital Marketing
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Who doesn’t want to be a unicorn in the field of horses? However, to become a successful business, you must have a customer-centric approach. And one of the best ways to do it is via a digital marketing tool that creates a visual map of a customer’s journey. What is it, and how does it work? Let’s get into the nitty-gritty of the topic.

The global AI market is expected to reach around 1.8 trillion USD by 2030. Almost all tech giants, such as Google, Amazon, Microsoft, Facebook, IBM, and others, are heavily investing in research and development on Artificial Intelligence. There are many AI-driven startups, and it is being said that AI will transform every sector of business and human lives. But how will...

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The Impact of The Metaverse on Digital Marketing
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Metaverse can be defined simply as a system of interconnected 3D virtual worlds that are linked together in a virtual universe. It is the future where all kinds of online interaction will take place. It’s a place where you can learn, shop, explore, attend events, advertise, and visit the office. Yes! A virtual office.

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Proven Tips to Increase Domain Authority of your Website
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Are you looking to improve your website’s ranking on Google’s search results? You may have heard of “domain authority.” It is one of the methods to improve your SEO and is a positive ranking signal. Let’s discuss domain authority and how to improve it on your website.

What is a Website Domain Authority?

Once a part of science fiction, it is now a reality. Yes, we are talking about Artificial Intelligence, AIs. As the day passes, they become a part of our life. Businesses and big international corporations have noticed it, too. It has already caused a lot of stir & controversy in the market. European Union went ahead and passed continue reading

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