SEO has undergone significant changes over the past decade, and it is expected to continue evolving even more rapidly in the years to come. The beginning has already started with generative AI. With Google's overviews, ChatGPT, and shifting algorithms, traditional SEO is not enough. If you still follow the same methods, there are very less chances of getting results. Be...

Most businesses face this dilemma when they want to increase website traffic. Organic social media campaigns take time to show results, but they are less expensive. In contrast, paid ads are more expensive but are more likely to provide results in a short time. Both ways have their pros and cons. It creates confusion among businesses to find the most effective way, espe...

Keywords are your secret map to online treasure! Imagine yourself as a pirate who is searching for treasure. You won't dig randomly, but you need a map that tells you exactly where to look. Similarly, websites are like treasure chests, and keywords are the magical map that leads people to them. You can think of SEO keywords as phrases that people type on Google search t...

Imagine searching online for 'best pizza near me' or 'pet grooming shop.' As you type your question, Google shows a list of websites. But which website do you click on? It's the website that looks interesting to you - the one whose title grabs attention. If you don't like the top websites, you scroll down instead. This is where Click Through Rate (SEO CTR) becomes a gam...

The more websites promote your website, the more the Google Bot thinks your content is valuable. It increases your website's authority, which is one of the crucial upgrades in Google's framework EEAT for showing results in SERPs. Link building plays a vital role in gaining more views because when different websites point towards one website, it is a sign of trustworthin...

A podcast can naturally increase your brand's visibility. It's an indirect way of marketing and spreading awareness about your business. However, some people believe it's a trend, so investing in it may not be worthwhile. But when you follow trends before they fade away, it gives incredible results. You can notice exponential growth in your business visibility, traffic,...

Have you ever bought something online? Maybe a new coffee maker or a subscription to a streaming service recently? Did you notice how you made your decision? Did you see any ad or read the review, watch a video, etc., before you clicked on 'BUY'? 

Every business uses a tool called a Sales Funnel [Figure 1] continue reading